For Google, the Pixel 9 series marked a significant turning point. With a fresh design, robust software support, and an extensive array of practical AI functions, it signaled the company’s transition into a reputable flagship smartphone manufacturer.
But the Pixel 9 has been out for about a year now. The Pixel 10 series is now ready to take center stage.
The Pixel 10 series is anticipated to be introduced at Google’s Made by Google event on August 20, 2025, which Google formally confirmed on Wednesday, July 16, 2025.
Here’s how to watch the Pixel 10 launch event live, along with the precise time, date, location, and announcements to anticipate.
When and how to watch the Google Pixel 10 launch event
On August 20, 2025, Google’s Pixel 10 series launch event will begin at 1 PM ET (10 AM PT).
Google used to release Pixel smartphones in September, following Apple’s iPhone event. Nevertheless, the firm shifted its calendar to August with the Pixel 9, and the Pixel 10 is now operating on the same timetable.
For those of us who can’t make it, Google will broadcast the unveiling, even though it will take place in person.
Here is a list of global time zones so you know exactly when to tune in, even though the event starts at 1 PM ET in New York:
| Time zone | Start time | Date |
| New York (ET) | 1:00 PM | August 20, 2025 |
| Los Angeles (PT) | 10:00 AM | August 20, 2025 |
| London (BST) | 6:00 PM | August 20, 2025 |
| Central Europe (CEST) | 7:00 PM | August 20, 2025 |
| India (IST) | 10:30 PM | August 20, 2025 |
| China (CST) | 1:00 AM | August 21, 2025 |
| Japan (JST) | 2:00 AM | August 21, 2025 |
| Sydney (AEST) | 3:00 AM | August 21, 2025 |
You may watch the event on any of your devices, including laptops, gaming consoles, cellphones, and smart TVs, since Google will be livestreaming it on YouTube as usual.
You can either tap the Notify me button to receive a reminder or save the keynote to your Watch Later playlist when the YouTube page goes live. A few minutes prior to the commencement of the event, you will receive a notification from the YouTube app.
Your local time for the event will also be displayed in the stream listing. When the official keynote video is live, we’ll embed it above, so be sure to return.
What we can anticipate from the Made by Google this year
The new Pixel 10 series will undoubtedly be the main attraction.
The Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Google’s third-generation foldable smartphone, the Pixel 10 Pro Fold, are all anticipated to be part of the same range as the Pixel 9.
The Pixel 10 lineup isn’t anticipated to receive a significant visual makeover, as Google has already updated the Pixel’s design language with the Pixel 9 series. Instead, the phones’ designs will probably stay similar to those of the previous year.
But some significant improvements are anticipated.
Most importantly, it has been speculated that the base Pixel 10 would (finally) include a telephoto zoom lens, something that Pixel owners have long wanted.
This implies that a triple-camera configuration – possibly comprising a 50MP primary sensor, a 12MP ultra-wide, and a 10.8MP telephoto lens – will probably be included in the base model.
A larger 4,970 mAh battery (up from 4,700 mAh on the Pixel 9) and somewhat quicker cable charging at 29W (a tiny increase from 27W on the previous generation) are other anticipated features of the Pixel 10.
Speaking of batteries, it is anticipated that the Pixel 10 Pro and Pixel 10 Pro XL would come with bigger cells than previous models. It has been reported that the Pixel 10 Pro XL will have the largest battery in a Pixel phone, with a capacity of 5,200 mAh.
The Pro models might start at greater base storage tiers this time around, even if the camera systems are anticipated to mostly stay the same as the previous generation.
The Pixel 10 Pro XL may cost $100 more than its predecessor, according to certain speculations.
It looks like Google is working on some significant improvements for the Pixel 10 Pro Fold.
Although there are rumors that it may have a larger 6.4-inch cover display, the smartphone will feel exactly as small in the hand because of a better hinge.
Additionally, a larger battery and an IP68 rating are anticipated for the foldable. However, the Tensor G5 processor will probably be the most significant improvement throughout the whole Pixel 10 family.
According to reports, Google and TSMC have teamed up to produce the Tensor G5 for the Pixel 10 series.
According to reports, the chipset is based on the 3nm technology, which should increase efficiency over Samsung’s Tensor G4.
This might seem like a small change, but it could have a big impact on sustained performance and power efficiency.
At the Made by Google event, Google is anticipated to reveal the Pixel Watch 4 in addition to the Pixel 10 series.
According to reports, the Pixel Watch 4 will have new buttons and even smaller bezels than the Pixel Watch 3, while yet maintaining the same spherical appearance.
More significantly, the Pixel Watch 4 series is expected to provide a much-needed advance in strength training, complete with Workout Builder and real-time workout coaching.
This would at last establish the Pixel Watch as a viable choice for athletes seeking a specialized health-tracking gadget.
There are reports that Google may release the Pixel Buds 2a to complete the product lineup.
The first Pixel Buds A were released more than four years ago, and it appears that Google is now prepared to update its reasonably priced earbuds.
Better ANC, longer battery life, and four color options are possible features of the Pixel Buds 2a.
Overall, it looks like Google will have a crowded event for the second year in a row.
Expect news on Gemini and Android 16 features, like as the upgrade that makes Material 3 Expressive available on all devices, as is customary with Google keynotes.
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