Over the course of the holiday sales period, Huawei and Xiaomi handsets outsold Apple’s iPhones in the Chinese market. Local firms appear to have benefited the most from China’s Singles Day sale, which is held on November 11.

Huawei and Xiaomi register outperform Apple in China

The latest iPhone 15 lineup from the Cupertino-based company was surpassed in sales by the Chinese tech giants, according to a Counterpoint Research report. The report also noted that domestic brands’ smartphones saw higher sales during the 11.11 shopping period, while iPhone sales fell by 4 percent in the two weeks from October 30 to November 12.

However, Xiaomi also saw a notable 28 percent increase during this same period. Notably, the two domestic companies’ jump in sales also boosted the local market’s smartphone sales overall by 5 percent year on year during the Singles’ Day sales period. Huawei, on the other hand, saw a sizeable 66 percent year on year increase in its Singles’ Day sales, driven primarily by its latest flagship 5G series (the Mate 60 lineup).

In terms of pricing, the Huawei Mate 60 series is priced at 5,499 Yuan, or approximately 775 US dollars, starting at 3,999 Yuan, or roughly 563 US dollars, while the Xiaomi 14 lineup is priced at 5,999 Yuan, or approximately 845 US dollars. Xiaomi even revealed sales figures from the shopping festival, stating that sales totaled over 22 billion Yuan, or approximately 3 billion US dollars.

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