Practically every streaming service not named Netflix has turned to bundling over the past few years, with competitors teaming up to deliver combo packs like Disney+ and HBO Max. No service has been bundled quite as often as Peacock, though, and YouTube Premium subscribers are now joining the long list of ways to gain access to shows like The Office.
Google Deepens Its Partnership With NBCUniversal
Nearly a year after some heated negotiations, Google is deepening its partnership with NBCUniversal to deliver Peacock Premium access to YouTube Premium subscribers in the US sometime in the coming months. It’s the latest move in a partnership that also includes a handful of live sporting events carried by NBC’s various networks, streaming for free on the NBC Sports YouTube channel.
This access covers the basic, ad-supported Peacock Premium tier rather than the pricier, ad-free Peacock Premium Plus plan. Even so, the announcement points to a future deal that would let users upgrade their membership, and international bundles for those outside the US without access to Peacock are also reportedly on the way.
Which YouTube Premium Plans Get the Peacock Bundle
Whenever Google rolls out this perk, it will only extend to subscribers on the fully-fledged YouTube Premium plan. Those on the cheaper, Music-less YouTube Premium Lite plan will miss out on the bundle entirely. For long-time subscribers still adjusting to this summer’s price hike, the added value from this bundle may help soften the blow.
For anyone unwilling to wait for free Peacock access through YouTube, there’s a decent chance a free subscription is already available through another avenue. Walmart+ members, for example, can choose between ad-supported plans from Paramount+ or Peacock, while Apple TV offers a Peacock bundle for just $2 more per month over its standard plan. Even Instacart+ includes Peacock as part of its membership.
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