In 2021, Google will pay Apple $15 billion to be the default search engine in Safari
Google will pay Apple $15 billion
Apple has its eco-system of products from phone to browsers hence users rarely need to venture outside the Apple world in search of third-party apps. Nevertheless, there seems to be a monopoly brewing between Apple and the G. According to recent reports, the latter will pay Apple $15 billion in 2021 to be the default Safari search engine.
That’s quite a hefty sum but it will give an edge to him since currently, Apple does not have its search engine.
Further Details
It’s no secret that Google pays Apple substantial money each year to keep its search engine as the default on iPhone, iPad, and Mac. According to a new projection from Bernstein analysts, Google’s payment to Apple might reach $15 billion in 2021, up from $10 billion in 2020.
Google’s payment to Apple is expected to rise to $15 billion in 2021, and between $18 billion and $20 billion in 2022, according to analysts. The data is based on “disclosures in Apple’s public filings as well as a bottom-up analysis of Google’s traffic acquisition costs payments.”
The big G is most likely “paying to prevent Microsoft from outbidding it.” According to the analysts, there are two major dangers for Google’s payment to Apple: regulatory risk and Google just deciding the agreement isn’t worth it.
Over the years, Apple’s decision to keep Google as the default search engine on the iPhone, iPad, and Mac has been received with increasing criticism. Despite privacy concerns, Apple’s senior director of global privacy Jane Horvath explained why the contract was made in an interview earlier this year: “Right now, the G is the most popular search engine. We do support him but we also have built-in support for DuckDuckGo, and we recently also rolled out support for Ecosia.”
The payment from the big G to Apple makes up a sizable portion of Apple’s crucial Services division. Apple has placed a strong emphasis on Services in recent years to demonstrate to investors that it can generate income and profit in ways other than through hardware sales.
On another note
We noticed an intriguing trend while visiting the Google Playstore recently. SMS Share apps, for example, appear to be gaining in popularity. The COVID-19 epidemic is most likely to blame for the rise in such apps. People have been forced to stay at home due to the outbreak, and as the disease spreads, they are turning to apps for help.
Everyday work has shifted to the virtual sphere, people are looking for more convenient solutions to their difficulties. We’ll have to see if this trend persists or is just a passing craze.
i
Google Pixel 9
Samsung Galaxy Watch 8
Keep Reading
The Huawei Nova 17 Air is beginning to take shape in leaks, with the latest report pointing to a possible debut window of late November or early December this year. If accurate, it would mark the first Airy-branded model in the Nova lineup. Weibo leaker SuperDimensional reported that the Huawei Nova 17 Air, also referred […]
Early Geekbench results for the Snapdragon 6 Gen 5 show almost no CPU improvement over the Snapdragon 6 Gen 4, with the older chip actually edging it out in single-core performance. GPU gains look more promising, sitting around 20%, but raw processing power appears to be largely unchanged. Typically, when a company like Qualcomm releases […]
New software launches rarely go off without a hitch, and Android 17 is proving no different. Shortly after the update rolled out, Pixel owners began reporting connectivity problems — specifically, losing access to 5G entirely after installing the update. Reports surfaced on the Google Pixel subreddit, with multiple users across different device generations describing the […]
Huawei’s next Kirin 5G chipsets for the Mate 90 series are expected to deliver a meaningful performance step up over the 2025 versions, driven by a shift away from Moore’s Law toward Tau’s Scaling Law. According to a new leak, HarmonyOS 7 is being developed with this architectural shift in mind. Weibo leaker @FixedFocus reports […]
The Honor X70 Pro Max has arrived without any formal launch event, slipping onto the market with a focus on durability, battery endurance, and a capable Qualcomm chipset. The phone comes in four color options: Phantom Purple, Sunburst Gold, Bamboo Rhythm Green, and Phantom Night Black. It measures 161.9 x 76.1 x 7.76mm and weighs […]
If Samsung Messages is still the default texting app on a Galaxy phone, July is going to require some attention. The app is being deactivated for US users, and texts, RCS conversations, and message history stored inside it won’t move anywhere on their own. Everything is transitioning to Google Messages – and while the migration […]
Comments & Discussions
Join the conversation! We use Disqus to handle comments. Click the button below to load the comment section.